El uso de la tecnología como respuesta a la pandemia

Marco Altamirano Carrión

17, junio del 2020

Psychology is the study of our minds. It seeks to understand and explain human thought, emotion, and behavior. Through research, psychologists have established general principles that detail how individuals behave and how to predict behavior. They are not absolute, but are solid enough to serve as guides. As a designer, you’ll be aiming to produce work that causes the majority of users to respond in very similar ways. In a sense, you will standardise how users feel, think, and act in response to your work — and you’ll do so using psychology and design.


Hick’s Law

In today’s world of options, it’s easy to think that more is always better. Buy one get one free are all marketing and sales techniques that seem to reinforce this notion. But more isn’t always better, especially when it comes to making a choice.


Numerous option tend to confuse us

Hick’s Law states it takes us longer to make a choice when we have numerous options. It describes the feeling you get when you are trying to pick a new pair of Converse sneakers and have millions of colors to choose from, all right before your eyes. It’s not that you can’t choose, you just feel compelled to explore all the choices and end up feeling overwhelmed.

Generally speaking, on the web and in apps, users will feel confused and disoriented when they have too many options to choose from. Large drop down menus, endless streams of navigation links, and a giant rainbow to choose background colors from, will all increase the time it takes for users to make a choice. The truth is, too many different pathways will end up overwhelming the user and leaving them unsure which way to turn. It may give the illusion of freedom, but will ultimately end up getting in the way as users try to accomplish their goals or complete certain tasks.

Always provide users with a reasonable number of options. What ‘reasonable’ is will vary from problem to problem and will depend on what you are designing. Evaluate the problem and determine what is a good number of options. You might want to give users 10 background colors to choose from, but not 10 payment options when they’re buying your product. More on Hick’s Law: https://lawsofux.com/hicks-law.html




Suscríbete a nuestro Blog Cubicol

Motivación: ¿Cuándo las metas nos motivan?

La comunicación es una herramienta que articula las relaciones humanas existentes dentro del contexto laboral. Esto se...

MOTIVACIÓN
¿Cuántas veces hay que medir el clima laboral?

La comunicación es una herramienta que articula las relaciones humanas existentes dentro del contexto laboral. Esto se...

LIDERAZGO
Motivación: ¿Cuándo las metas nos motivan?

La comunicación es una herramienta que articula las relaciones humanas existentes dentro del contexto laboral. Esto se...

CREATIVIDAD



Conoce nuestros

PRODUCTOS